Picked up this book from Crosswords on my last trip to Hyderabad. A few reviews on the book by some famous personalities…
Rama has done a great service by capturing her vast experience this book for the benefit of all-from CEOs to market and business development professionals… She has developed a very strong case for learning India on its own terms before investing. This book is a critical read for anyone considering building a large franchise for themselves in India. – C.K. Prahalad
India is a “chaos” market with many layers of opportunity beyond the obvious. This book has the rare insight and courage to describe the Indian market as it truly is and will be in the future. It is essential reading for anyone who is serious about doing business in India. – Kishore Biyani
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Alternate Investments 
I have gone through some of her articles in a financial magazines and newspaper… to put in short – Amazing, Amazing and Amazing. I had a sudden liking and a sense of deep respect welled up at the stroke of the first article that I have read. She resembles my H.O. D who is a beacon light even now after the years of my college life. Can anybody let me know her email id and her lecture sessions. Is she a professor in any university? Please let me know at callsathya@gmail.com. Thankz a lot.
hello im workin on aproject of ty,bms on habbits of consumer india is it possible to purchase a soft copy(computer redable-like in MS WORD format) of this book from ne where?
can some1 send me this ebook pl
hai