The Sir Richard Branson-owned Virgin group is launching the Virgin Mobile brand in India in association with Tata Teleservices
India has the lowest tariffs in the world. With Virgin getting into the game, things are expected to get more competitive. For instance, subscribers on Virgin will be credited 10 paise for every one minute of an incoming call.
This amount can be used to make calls, send text messages or avail of value added services. “We will bring in 10 telecom industry firsts’ to the Indian market,” the Virgin group chief said.
Referring to the venture, Branson said, “We have been working on this for a long time. This is Virgin Mobile’s seventh launch globally and Virgin’s largest investment to date in India.” He, however, did not reveal the financial details of his tie-up with the Tatas.
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6 responses so far ↓
dinsan // March 3, 2008 at 8:50 pm
cool.. getting paid for incoming calls ? I will be the happiest then
Liju Philip // March 4, 2008 at 9:41 am
but its CDMA technology not GSM. Virgin is tying up with Tata Tele.
Krishna Aradhi // March 4, 2008 at 2:30 pm
Not GSM? That’s a huge drawback. I surely don’t want to be a Virgin after knowing that!
Liju Philip // March 4, 2008 at 5:10 pm
@Krishna, once you see the bill, you wont be a virgin anymore
Krishna Aradhi // March 4, 2008 at 10:05 pm
Virgin Mobile should have sought a better partner than Tata Teleservices. From what I have heard, Tata’s customer service sucks.
Liju Philip // March 6, 2008 at 10:27 am
Looks like the Virgin-Tata deal has stuck with the telecom regulator wanting to clarify some doubts. Sigh.
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